Cîroc is a brand of vodka produced and distributed by drinks company Diageo. In 2007, Diddy agreed to become a brand ambassador for the then struggling 40,000 cases a year selling product. That is his and to a lot of the R&B performers's favorite drink in the clubs. Bad Boy Records' leading lady Cassie Ventura has a lot to be thankful for. She is the new face of tween retail giant Forever 21, she's the very first Ciroc Girl and her latest mixtape RockAByeBaby went platinum.
On September, 7 2013 more than 300 young professionals gathered at the Bill Lowe Gallery to celebrate life responsibly with the latest addition to the Ciroc brand of spirits, Ciroc Amaretto. Presented by Prophecy Events, the evening was hosted by Bad Boy Recording Artist/Model/Diddy’s Boothang Cassie.
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